Essential Features for Marketing and Selling to Prospects on LinkedIn LinkedIn is not only a platform for professional networking but also a powerful tool for marketing and selling your products or services to potential customers. With its vast user base of professionals, LinkedIn provides a unique opportunity to connect with decision-makers and build relationships that …
You Have Targeted Connections on LinkedIn…Now What?! If you’ve been following our line of thinking regarding LinkedIn, then you know how important it is to STRATEGICALLY connect to people in your LinkedIn network. (For more information on this, click here to read about it). As you grow your network of these awesome new connections AKA: …
Three Things to Ask Yourself Before You Accept a LinkedIn Connection Request As you probably know by now, LinkedIn is one of my favorite lead generation and networking platforms. There are several reasons for this: It is business related. Most people know that you should only conduct business activity on LinkedIn, which means no cute …
Remember that old scene from the movie, Mr. Mom where the father, Jack, has to drop off the kids at school for the first time and everyone is honking at him and telling him “you’re doing it wrong”? It’s as if you can feel his embarrassment and horror at driving in the driveway incorrectly when …
In my last post, I discussed the importance of understanding the purchasing decision process typically used by your customer segment. In Lean Thinking terms, it is important not to waste time or resources pursuing the wrong decision makers with misaligned tactics. Can You Improve the Customer Acquisition Process? Can the cost be reduced? Are there …
Two Important Metrics for Your Customer Acquisition Process Read More »
In my last post, I discussed possible ways for you to build trust with customers and encouraged you to be patient with the trust-building process. You can control your behaviors, but your customer is responsible for their behaviors. Not you. Their behaviors may have as much to do with closing a sale as yours. What …
Sales Tip: Know the Purchasing Decision Process of Your Potential Client Read More »
You’ve identified a lead which appears to be a strong fit for what you do, but when you reach out to them they just don’t seem interested. In my last post, when I was explaining my take on example leads, I noted a lead which was a strong strategic fit and potentially a high value …
What do you do when you have too many leads? While this is a nice problem to have, it is still a problem. You may have limited resources for follow up and you wish to deploy them effectively. In my last post, I discussed the importance of “keeping score”, measuring the effectiveness of your lead-generation …
You have a new website. Your social media efforts have expanded. Your personal profile is updated. You’ve done everything you need to do to increase leads to your business. Or have you? Do you measure your lead generation success? Is there a process in your business to record and track leads? Is your process managed? …
You Aren't Playing the Business Game if You Aren't Keeping Score Read More »
Many CEO’s, Founders, and Owners seem to lean towards the former rather than the latter. I think this a mistake, especially in today’s world of social media marketing. Hiring a person as the way to grow your sales has its risks. Here are a few: It may take them several weeks or months to fully …
Are Your Sales and Marketing Efforts a Person or a Process? Read More »
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