Lead Generation

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Two Important Metrics for Your Customer Acquisition Process

In my last post, I discussed the importance of understanding the purchasing decision process typically used by your customer segment. In Lean Thinking terms, it is important not to waste time or resources pursuing the wrong decision makers with misaligned tactics. Can You Improve the Customer Acquisition Process? Can the cost be reduced? Are there …

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Sales Tip: Know the Purchasing Decision Process of Your Potential Client

In my last post, I discussed possible ways for you to build trust with customers and encouraged you to be patient with the trust-building process. You can control your behaviors, but your customer is responsible for their behaviors. Not you. Their behaviors may have as much to do with closing a sale as yours. What …

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You Aren't Playing the Business Game if You Aren't Keeping Score

You have a new website. Your social media efforts have expanded. Your personal profile is updated. You’ve done everything you need to do to increase leads to your business. Or have you? Do you measure your lead generation success? Is there a process in your business to record and track leads? Is your process managed? …

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Why Your Business Needs an Internet Marketing Team

Do YOU have a strong, integrated and STRATEGIC Internet Marketing strategy? Watch our short (less than 5 min!) video to learn why it is critical for small to mid-sized businesses to have a well thought out and well executed on-line marketing strategy. As you can see, it’s no longer an option to rely on direct …

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