Remember that old scene from the movie, Mr. Mom where the father, Jack, has to drop off the kids at school for the first time and everyone is honking at him and telling him “you’re doing it wrong”? It’s as if you can feel his embarrassment and horror at driving in the driveway incorrectly when […]
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I’m often asked why blogging is important and how it can help your bottom line. Thanks to Neil Patel of QuickSprout, you can view some measurable ways in which blogging can help your business financially. Enjoy this beautiful infographic full of good stats.
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Unless you’ve been hiding under a rock, you’re familiar with what has happened over at Facebook, with the disclosure of Facebook not just giving access to your data to Cambridge Analytica, but allowing them access to all of your FRIENDS data without their permission! Your personal data is kind of like bad words you’ve said […]
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I recently wrote an article on LinkedIn that discusses my experience with hosting live events. I had little experience in this area prior to the last 6 months, so I thought I’d share my takeaways with you, with a focus on marketing the events to get good attendance. In summary, there are many FREE event […]
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Is Email Marketing Dead? Have you heard that email is dead and social media is the place to be? Social media is a great way to connect with people and share your messages, however, before you ditch your email marketing efforts, here are a few things to consider: According to Marketo, 94% of people say […]
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Facebook for Business vs Personal Use: The Gap Is Wider than Ever “This year is all about cleaning Facebook up. I will patch the holes in data security, fight off hate and abuse in our community, and make sure my 2 billion users experience nothing but ‘meaningful’ interactions.” Those are NOT Mark Zuckerberg’s words. But […]
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Creating a Challenger Sales and Marketing effort in your business is not an easy task. In my last post, I suggested two key things a CEO should do to try to implement a Challenger Sales and Marketing team in their organization: 1) Employ the right people, and 2) Persistently support them. In this post, I […]
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Is Patience a Virtue (when a CEO gives direction)? Do you have patience? In my last post, I shared my viewpoint on some key takeaways from “The Challenger Sale” by Dixon and Anderson; particularly the profile most likely to create a top performer, the Challenger, and the value of a top performer. After reading the […]
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One book I find useful for understanding sales and marketing as a process is “The Challenger Sale” by Dixon and Adamson. I find myself intrigued and agreeing with much of what they present in their findings. The book was written in 2011 and reacts to the chaos from the great recession. While those events are […]
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Customer experience defines your brand in an online world. In my last post, I suggested your messaging has both an external and an internal effect which can be valuable to many audiences. Companies only survive and thrive when they meet the needs and solve the pain points of their customers. The promise-makers in your organization, […]
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