Marketing and Business Musings

Our intention is to share relevant marketing, web design, social media, business building and lead generation tips and news on our blog.

6 Ways to Nurture Connections on LinkedIn

You Have Targeted Connections on LinkedIn…Now What?! If you’ve been following our line of thinking regarding LinkedIn, then you know how important it is to STRATEGICALLY connect to people in your LinkedIn network. (For more information on this, click here to read about it). As you grow your network of these awesome new connections AKA: …

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Handling LinkedIn Connection Requests

Three Things to Ask Yourself Before You Accept a LinkedIn Connection Request As you probably know by now, LinkedIn is one of my favorite lead generation and networking platforms. There are several reasons for this: It is business related. Most people know that you should only conduct business activity on LinkedIn, which means no cute …

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Why and How to Clean Your LinkedIn Connections

If you’re like most early adopters of LinkedIn, you may have utilized the platform for your job search, recruiting or connecting with old coworkers. Over the years, the platform has changed quite a bit, evolving into a robust professional networking and social selling machine. You may find yourself connected to people that no longer serve …

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Lead Generation – You’re Doing it Wrong

Remember that old scene from the movie, Mr. Mom where the father, Jack, has to drop off the kids at school for the first time and everyone is honking at him and telling him “you’re doing it wrong”? It’s as if you can feel his embarrassment and horror at driving in the driveway incorrectly when …

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How Blogging Helps Your Bottom Line

I’m often asked why blogging is important and how it can help your bottom line. Thanks to Neil Patel of QuickSprout, you can view some measurable ways in which blogging can help your business financially. Enjoy this beautiful infographic full of good stats.

Is it time to delete your Facebook account?

Unless you’ve been hiding under a rock, you’re familiar with what has happened over at Facebook, with the disclosure of Facebook not just giving access to your data to Cambridge Analytica, but allowing them access to all of your FRIENDS data without their permission! Your personal data is kind of like bad words you’ve said …

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How to Market Live Events

I recently wrote an article on LinkedIn that discusses my experience with hosting live events. I had little experience in this area prior to the last 6 months, so I thought I’d share my takeaways with you, with a focus on marketing the events to get good attendance. In summary, there are many FREE event …

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Email Marketing is Still a Thing

Is Email Marketing Dead? Have you heard that email is dead and social media is the place to be? Social media is a great way to connect with people and share your messages, however, before you ditch your email marketing efforts, here are a few things to consider: According to Marketo, 94% of people say …

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Facebook Personal Profiles Get an Update Some Businesses Won't Like

Facebook for Business vs Personal Use: The Gap Is Wider than Ever “This year is all about cleaning Facebook up. I will patch the holes in data security, fight off hate and abuse in our community, and make sure my 2 billion users experience nothing but ‘meaningful’ interactions.” Those are NOT Mark Zuckerberg’s words. But …

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Hiring the Right Sales and Marketing Team

Creating a Challenger Sales and Marketing effort in your business is not an easy task. In my last post, I suggested two key things a CEO should do to try to implement a Challenger Sales and Marketing team in their organization: 1) Employ the right people, and 2) Persistently support them. In this post, I …

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