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How to Use Facebook Messenger to Build Your Business

Why Use Facebook Messenger for Business? In the digital era, businesses are increasingly leveraging social media platforms to engage with customers, build brand awareness, and drive sales. Among the most powerful tools is Facebook Messenger. With over 1.3 billion monthly active users, Facebook Messenger can significantly enhance your business growth if used effectively. The importance …

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Strategic Customer Experience – Two Case Studies

Customer experience defines your brand in an online world. In my last post, I suggested your messaging has both an external and an internal effect which can be valuable to many audiences. Companies only survive and thrive when they meet the needs and solve the pain points of their customers. The promise-makers in your organization, …

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Sales Tip: Know the Purchasing Decision Process of Your Potential Client

In my last post, I discussed possible ways for you to build trust with customers and encouraged you to be patient with the trust-building process. You can control your behaviors, but your customer is responsible for their behaviors. Not you. Their behaviors may have as much to do with closing a sale as yours. What …

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