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Strategic Customer Experience – Two Case Studies

Customer experience defines your brand in an online world. In my last post, I suggested your messaging has both an external and an internal effect which can be valuable to many audiences. Companies only survive and thrive when they meet the needs and solve the pain points of their customers. The promise-makers in your organization, …

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Ten Audiences Which Matter to Your Value Proposition

Are you speaking just to customers when you discuss your value proposition? In my last post, I discussed the importance of clearly articulating your value proposition. Many who are reading this series of posts will conclude that the message, your value proposition statement, is intended for potential customers to create demand. This may be your …

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Two Important Metrics for Your Customer Acquisition Process

In my last post, I discussed the importance of understanding the purchasing decision process typically used by your customer segment. In Lean Thinking terms, it is important not to waste time or resources pursuing the wrong decision makers with misaligned tactics. Can You Improve the Customer Acquisition Process? Can the cost be reduced? Are there …

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Sales Tip: Know the Purchasing Decision Process of Your Potential Client

In my last post, I discussed possible ways for you to build trust with customers and encouraged you to be patient with the trust-building process. You can control your behaviors, but your customer is responsible for their behaviors. Not you. Their behaviors may have as much to do with closing a sale as yours. What …

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Why and How to Clean Your LinkedIn Connections

[vc_row][vc_column][vc_column_text]If you’re like most early adopters of LinkedIn, you may have utilized the platform for your job search, recruiting or connecting with old coworkers. Over the years, the platform has changed quite a bit, evolving into a robust professional networking and social selling machine. You may find yourself connected to people that no longer serve …

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