Business

agents need a website blog post

5 Reasons Why Every Independent Agent Needs Their Own Website

Who Needs a Website? Are you an independent agent looking to make a mark in your industry? Whether you’re a loan officer, Realtorยฎ, financial advisor, insurance agent, or any other entrepreneur, having a strong online presence is vital. While it’s important to have a page on your company’s website, there are significant advantages to creating …

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10 Reasons to Optimize Your LinkedIn Profile

Your LinkedIn Profile Matters Are you making the most of your LinkedIn profile? If you haven’t given it much thought, it’s time to reconsider. LinkedIn is not just a platform for job seekers; it’s a powerful tool that can help entrepreneurs, consultants, and coaches build their personal brand, expand their network, and drive business growth. …

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customer experience diagram

Strategic Customer Experience – Two Case Studies

Customer experience defines your brand in an online world. In my last post, I suggested your messaging has both an external and an internal effect which can be valuable to many audiences. Companies only survive and thrive when they meet the needs and solve the pain points of their customers. The promise-makers in your organization, …

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who is your audience

Ten Audiences Which Matter to Your Value Proposition

Are you speaking just to customers when you discuss your value proposition? In my last post, I discussed the importance of clearly articulating your value proposition. Many who are reading this series of posts will conclude that the message, your value proposition statement, is intended for potential customers to create demand. This may be your …

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