There are a couple of technical SEO skill sets that you need to look for when choosing the company that you will be working with or you will be trusting to do the SEO of your website. These SEO skill sets are:
1. Content writing
Everyone who knows SEO knows that quality content is very important. Search engines, like Google, are very strict when it comes to the quality of content that a website has. If Google sees that your content is spammy, duplicated or over stuffed with the keywords that you are targeting, your website will rank lower in its SERP (Search Engine Results Page). Creating SEO friendly content requires creativity, grammar, vocabulary and a high understanding of how search engines read a website’s content.
Not everyone has the talent for creativity. One of the things that makes content writing tricky is the ability to write content in such a way that it’s natural or conversational but still has the targeted keywords. The content also has to be long enough without repeating key phrases over and over.
3. Understanding of Website Analytics
Some search engines provide tools for you to see how your website is doing in terms of traffic and the specifics of where the traffic is coming from. The ability to understand the data from these tools is important to SEO because it is one of the indicators that will show if the SEO strategies that have been implemented is effective or not. Good SEO work means that your website should rank higher in search pages which then translates to better traffic coming to your site.
4. Search Engine Algorithm knowledge
Knowing how search engines run things is crucial, because this could make or break all the work that has been done to your website. If a company or person that you are working with has no idea regarding how search engines operate or what its algorithm does, it might do more harm than good to your website. A good example: Google has put many systems in place to generate search results. It has a system that checks for content that has been over saturated with keywords and another system that checks the code of your web page follows proper HTML markup. In the event that you get flagged by one of these systems, you may get penalized by making your website rank lower.
Good communication is important in any project, business or partnership. Most, if not all, business owners want to get updated on the progress of projects that they are doing especially if it costs money. Some digital marketing firms out there will keep you in the dark about what they are doing to your website and will only communicate if you send them an email first. Sometimes, it may come to a point that contacting them will be a nightmare once you have already paid for the project. With Wordflirt’s SEO team, you can be sure that we will proactively send you updates.
We believe that skills are measured by output. Anyone can just say that they are the best at what they do but when you ask them the hard questions or the specifics of the field that they will either avoid your question or just make up “facts” to make you believe that they know what they are talking about.
Finding the right partner to do SEO can be difficult. There are many companies out there that offer the business and will promise you unrealistic results when it comes to SEO. Some companies may promise to get you to rank on page 1. Search results vary depending on many factors like location, search history and many more so if someone tells you that they can get you to rank 1 no matter what, that’s a red flag!
Wordflirt provides service in many different areas so whether you need Los Angeles or San Jose SEO services you can be assured that you get the best results with realistic targets and up to date strategies.