FEWL – Fast Easy Weight Loss
This week we re-launched the WordPress website for FEWL, an online weight loss program. FEWL is a unique program, because it focuses on the root cause of weight gain, as well as, gut health and other contributing factors.
FEWL, like many of our clients, hired a web design team that left them dissatisfied. There were some good things about the site, but overall, it did not have the professional, modern and fluid look that they wanted.
Site makeovers can be tricky. We never know what kind of funky code we will find until we open up the hood. Often, the original web designer uses an unfriendly WordPress theme, which sets the stage for every aspect of the site, such as, plugin compatibility, ease of custom coding, as well as, speed and functionality.
As with these makeover situations, we found buggy issues that were not anticipated. In the hands of our awesome web development team (David and Bryan) they cleaned up the code to make it function properly, and look better.
We also added new content, such as a testimonial page, a stylized blog, live chat, social media share, follow and streams, plus a forum for weight loss clients to reach the coaches and eachother for support.
The team at FEWL is a dream to work with. They are cooperative, appreciative, and understand how a project like this can be challenging. We also want to say that we think their program is unique and cool! In fact, some of us have tried and LOVED the 8 day detox!
We will continue to fine-tune the site, making it more robust with content, as well as, increase the functionality of the live chat and forum features that we added. Also on the wishlist, is a new ecommerce solution that would integrate with a CRM…we look forward to figuring out that challenge in the coming days!