ExDirt Square

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Exdirt “Exclusively Offroad” Website

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text]We first met Vern Vihlene a couple of years ago, as he was fleshing out his business model which included two of his passions: producing video and off-roading.

Vern’s goal was to create a website which is essentially a β€œone-stop-shop” for all things relating to off-roading. His personal challenge started when he first explored off-roading. He found it difficult to find information that would tell him everything he needed to know about off-roading for a newbie.

After making a lot of connections in the off-road community and professional space, he came up with his website model which consisted of:[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”2757″ img_size=”full” alignment=”center” css_animation=”top-to-bottom”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

  • Showcase videos produced for entertainment and education, including both long and short videos.
  • Be a resource for activities, events, and places to visit according to the level of the trail. He calls this section β€œWhere to Go”.
  • Videos that highlight the finer points of events and the ones not to miss. For example, if there are particular sites one must see on a trail, he would showcase this in a video. This section is called β€œWhat to Do”.
  • Provide how-to information for the newbie and even a more experienced off-roader to teach how to modify vehicles, what the technologies are, and how to drive – hence the section on his site called: β€œHow to Do It”
  • He also wanted to provide a list of clubs for people to join either nationally, or within their region, so we created a β€œClubs” page that can be searched by the off-road enthusiast.
  • To grow the community for the site, Vern offers a monthly BFG tire giveaway sweepstakes.

After reviewing Vern’s requirements, we determined that WordPress was the best platform for it. The flexibility and versatility of it, allowed us to customize the look, feel and functionality of the site to Vern’s requirements. And Exdirt.com; β€œWhere to Go, What to Do, and How to Do It” was born.

The main challenge when designing the site, centered around site speed, due to the many videos on it. There are several ways to speed up a website, and we continue to try new things all the time.

Incorporating social media and email marketing are ways to drive traffic to the website, where, ultimately, he wants a very interactive community with participation from both the hobbyists and the pros.

The site will continue to develop as he ads more videos and information. If you’re an off-roader, we hope you’ll visit the site and get involved. At the very least, enter to win a set of tires! [/vc_column_text][vc_single_image image=”2755″ img_size=”full” alignment=”center” css_animation=”left-to-right”][/vc_column][/vc_row]

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