Archive for Uncategorized

Happy Thanksgiving

With all that has been happening in the news recently, our team is feeling especially grateful for the health and wellbeing of our loved ones and YOU. We hope you have a safe and enjoyable holiday season with those you love and enjoy an abundant table with many blessings.

We appreciate your business and your support and we look forward to helping you achieve your business marketing objectives!

Facebook Personal Profiles Get an Update Some Businesses Won’t Like

Facebook for Business vs Personal Use: The Gap Is Wider than Ever

“This year is all about cleaning Facebook up. I will patch the holes in data security, fight off hate and abuse in our community, and make sure my 2 billion users experience nothing but ‘meaningful’ interactions.”dislike thumbs down 280x280 - Facebook Personal Profiles Get an Update Some Businesses Won't Like

Those are NOT Mark Zuckerberg’s words. But they might as well have been.

On January 4, he posted his “personal challenge” on his profile indicating that “Facebook has a lot of work to do — whether it’s protecting our community from abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is time well spent.” He also mentioned that he is as driven as he was in 2009, the first year of his series of personal challenges.

Mr. Zuckerberg is a man of his word. We’re only a few months shy from 2019, but it seems like Facebook isn’t done yet. Updates have been rolled out one after another, and it seems like the line between Facebook for business and Facebook for personal use is getting thicker and thicker.

Just recently, the company has banned third party apps like Hootsuite, Buffer, and Sprout Social from scheduling and posting updates on personal Facebook profiles — bad news for Facebook users who use their own profiles for business vs using a Facebook Business Page.

In line with their goal to provide “meaningful interactions”, scheduling and posting through third party apps on a personal profile page is no longer allowed. When it comes to post visibility, a personal page has the upper hand. Your “friends” are more likely to see each update you’re posting. On the other hand, Facebook page updates have lower chances of showing up on the Newsfeed of your “likers”.

Does it spell gloom and doom for business owners who relied on their personal profiles for marketing?

Not really.

Truth be told, it’s a moderate adjustment. It means letting go of the strategy you’re used to and it means you have to work around changes to reshape your social media strategy.

Here are tips to get you started:

  1. Work with your social media manager more closely than ever. Understand the new terms of service policies and work with it, not against it.
  2. Transition to a business page and optimize it fully. It is possible to “clone” the content you have on your personal page and move it to your business page.
  3. Embrace the fact that a business page has a lot more “business-friendly” features that will help you. For example, you can boost a post for more views by simply spending $5!
  4. Build your following. Transitioning to a Facebook business page doesn’t turn all your Facebook friends to “Likers” right away. Facebook allows you to invite your friends to your page and even automatically have them become your followers. It’s a bit tricky, but it’s a good workaround.

Major content-centric algorithm updates can happen on any social media network. This social media giant is not an isolated case. It seems like every time you log onto one of the platforms, SOMETHING is different! Whenever it happens, keep your cool. Changes may shake up your social media footing but it’s no reason to panic. Reach out to us if you want help, or if you just want us to take care of it for you. We keep up with the changes so you don’t have to. Contact us now to learn more.

You Aren’t Playing the Business Game if You Aren’t Keeping Score

You have a new website. Your social media efforts have expanded. Your personal profile is updated. You’ve done everything you need to do to increase leads to your business.

Or have you?

Do you measure your lead generation success? Is there a process in your business to record and track leads? Is your process managed?

In my last post, I emphasized the importance seeing your sales and marketing efforts as a process and not a person.

If you agree with my viewpoint, then it follows you need to carefully monitor your process. Simply executing is not enough. You want to be sure your process is actually working the way you intended.

A - You Aren't Playing the Business Game if You Aren't Keeping ScoreHere are some suggestions for managing the lead-generation part of your sales and marketing process:

  1. Know Your Goal. Are you trying to grow faster than your industry? Reach parity with your industry? Maybe you want to double or triple your business. Executives should establish a goal, even if it seems arbitrary and high. Simply said, if you want to double your business, you need to double your leads.
    You can’t get what you don’t ask for.
  2. Count Them. I see many businesses in my work and with most, I don’t see a system for counting and recording leads. If you don’t count them, you can’t know whether you’re getting more or less than last year or last month. Leads can serve as a leading indicator in your business. Knowing the trends might be useful for sales forecasts, budgets, resource planning, hiring, and cash flow planning.
    Maybe most importantly, this is the metric which is the best measure of the success of your marketing efforts. Do you let the momentum of what you’re doing keep you on the same path or do you decide to pivot on your approach?
  3. Filter Them. Be sure that leads are, well, “leads”. Many practitioners declare victory in their efforts by merely counting bodies. Getting more LinkedIn connections, Facebook-likes, or website page-views do not necessarily equate to getting more leads. The quality of the lead is important. If they are not decision-makers for what you do, or from a geography you don’t serve, or any reason they don’t fit your search profile, then they are not “leads”.
    Consider a system for sorting and ranking your leads.

Lead generation should not be viewed as the entirety of your sales and marketing efforts. There are other steps which should follow. However, lead generation is the beginning of your process and success further downstream is not likely if you don’t begin with success in increasing leads.

Enjoying this content? Click here to read the previous article in this series.

pic - You Aren't Playing the Business Game if You Aren't Keeping ScoreAbout the Author: Bob Kroon is a coach for high-performing Founders, CEO’s, and Owners. He founded Expeerious, LLC ( in 2015 to exclusively focus on coaching the success of Top Executives. For over 25 years, Bob served variously as CEO, COO, Division President, and Group Vice President.

The majority of his career was in manufacturing durable goods. Bob is an enthusiast and practitioner of Lean Thinking since 1986. He also has broad skills in M&A including financial modeling, deal structure, diligence, and post-close integration.

Bob’s current clients are diverse and include businesses in healthcare, agricultural products, robotics, luxury goods, and education.

To learn more about how Bob coaches and thinks, you can find over 200 questions he’s answered on Quora. Visit his website at: for additional blog posts.


How to Find Your Business Page on Facebook

If you’re not familiar with using Facebook for business, navigating between your personal profile and your business page can be confusing.

“I know I HAVE a Facebook business page, but I don’t know where it is!”

Does this sound like you? I hear it all the time from clients who are afraid to post something about their business to their personal friends by mistake, so sometimes they simply don’t post.

In this quick video, I’ll show you how to easily navigate back and forth between your business page and your personal profile on Facebook.

 Have you tried our free dashboard yet? If you sign up for your free account, you can connect both your personal and business page inside the dashboard. Then, you schedule your posts and you can CLEARLY see which account you’re posting to!

Signup at:

January 2017 Maintenance and Security updates you need to know

As expected, WordPress 4.7.1 was released in January. Specifically on January 11. It fixed eight security issues that affected WordPress 4.7 and below. Then on January 26, version 4.7.2 was released to fix three additional security issues. All of those fixes were applied as appropriate to 4.6.1.

Normally we wait a month to update our WordPress sites to major versions (like 4.6 to 4.7) because of potential incompatibilities between the WordPress version and plugins and themes, as well as for bugs to be fixed. WordPress is at such a stable point in terms of features that most things are just nice enhancements, and waiting is fine.

However, for security updates for WordPress, as well as the themes and plugins we use, we update those on all our client sites as fast as is possible; in fact, for the security updates for WordPress, like going from 4.7.0 to 4.7.1, we allow those to be updated automatically since there are ALWAYS security updates.

W3Techs has ranked WordPress as the fastest growing CMS. More people using it leads to two things:

  1. More plugins, themes, and options when you choose to upgrade your site
  2. More people trying to hack into your site

A great tool that we use for some things, which we recommend to our clients to use, is Trello. It allows you to create a “flow” to any major activity, such as keeping track of tasks, a sales pipeline, a bug list, etc. It’s free for most things you’d want to do.

A highly effective Gmail Phishing technique has been going on. They basically trick you into signing into a google look-alike page, and the URL in the address bar looks authentic! A lot of technically savvy people have gotten stung by this. Please be careful and keep your antenna up for these types of things.

Passwords remain terrible in the world wide web. Keeper Security analyzed 10 million passwords that became public via data breaches in 2016 and found that nearly 17 percent of users are protecting their accounts with “123456,” which Keeper ranked as the most common password of 2016! Can you believe that??? We can’t over-emphasize that you don’t have repeated and simple passwords.

Social Media for Business

Social Media sun chart 300x300 - Social Media for Business

You’d have to have been living under a rock if you haven’t heard about Social Networking via Social Media.  In fact, you’ve probably heard that you should be using it to grow your business.  So what is it really and what is the point?

What Social Media is to me

I imagine Social Media to be a channel (like Facebook) on a global TV (the Internet) where each of us has our own show.  We are the newscasters, comedians, family programs, commercials, editorials and movies of our own lives.  We can reach as many or as few people as we choose based upon our privacy settings.  We can sell things, advocate things, lecture people, entertain them or just complain if we want to.

For business, this is a whole new frontier.  It is a form of advertising that is more cost efficient than ever before.  If you put in a lot of time, creativity and effort, you can grow a community of customers that turn to you for expertise and products.

Knowing your customers

Feedback mechanisms available on Social Media are like the Nielsen ratings for TV.  You get immediate feedback based upon people’s comments and reviews.  Never before have you been able to truly know your customers as you can with Social Media.  Social Media is a two way street.  It’s about engaging people so that they get to know you and you get to know them.

Engaging your customers

And if you don’t get enough data from the feedback you read, then you can ASK them directly or in a public manner.  You can ask them what they like, don’t like and wish for.  You can ask them where they spend their time, what’s important to them and how you can help them.

Growing your customers

While the data to measure business growth from using Social Media is still somewhat ambiguous, the fact remains that you can’t afford to ignore it.  Your customers are looking for YOU on their favorite Social Media venues.  They want the information at their fingertips, on their phones, tablets and laptops.  It’s like having additional websites for them to find you and allows them to champion you.

The Cost of Social Media

To get on Social Media, it’s free and anyone can join.  You can start your own personal profile and/or business profiles any time you wish.  If you don’t have time or the technical savvy to do it yourself, you can hire someone to set it up and manage it for you.  You can pay for ads on Social Media.  You can pay a Social Media Writer to create content for you.  There are options for every budget level.

The bottom line is that Social Media is a terrific way to gain exposure for your business and grow your customers.  So, what are you waiting for?  Get started today!