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The Obvious and The Optimized

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”2786″ img_size=”medium” alignment=”center”][/vc_column][vc_column width=”2/3″][vc_column_text]People often ask me why they should put their business on social media. Although this question is being asked less as time goes by, it is still something that many business leaders donโ€™t understand.

More often, they say they KNOW they should be on social media, but they often donโ€™t know WHY. Here are the main two reasons why you need to be on social media and it may not be what you think.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][/vc_column_inner][/vc_row_inner][vc_column_text]

The Obvious

Marketing. This is the most common reason why business leaders think they โ€œgetโ€ social media, but it can be deceptive. Yes, you have the potential to reach not only current customers, but potential customers as well. When you create engaging content that appeals to your target audience, over time, you can grow that audience to become loyal customers. The key phrase being โ€œover timeโ€ โ€“ nothing happens over night with this type of marketing (unless you use paid advertising), but it can eventually be a valued means of marketing you, your company and your products/services. In this day and age if you’re NOT on social media when your potential customers look for you, you may not get that call, that visit, that sale. Therefore, every business should use social media to market themselves as a component of their overall marketing plan.[/vc_column_text][vc_row_inner css=”.vc_custom_1468105462048{padding-top: -50px !important;padding-bottom: -50px !important;}”][vc_column_inner width=”2/3″][vc_column_text]

The Optimized

Social Media Optimization (SMO). To me, this is the most powerful benefit of social media. Let me back up a bit and discuss an often-confusing topic: Search Engine Optimization (SEO).

When a potential customer looks something up on a search engine such as Google or Yahoo, they attempt to describe what they are looking for with words and phrases. These are called โ€œkeywordsโ€. The search engine responds with pages and pages of information that it thinks the searcher wants. What appears on page one of the search is often what the searcher needs, therefore, they may not click to pages 2+.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”2784″ img_size=”medium” alignment=”center”][/vc_column_inner][/vc_row_inner][vc_column_text]Your goal, therefore, is to be on page one of the search results. This is complicated, competitive and difficult for the average business to attempt without using a professional SEO expert.

However, did you know that every time you post a link back to your business website on any of the social platforms, you’re sending a “social signal” from a HIGH authority site to your site?

A high authority website is similar to a popularity contest. Social media sites are really popular because they get A LOT of daily visits and the visitors create constant content on a wide range of topics and interests. Therefore, these large sites are usually far more popular than your site.[/vc_column_text][vc_column_text]

Be the Cool Kid…er…Website

[/vc_column_text][vc_single_image image=”2790″ img_size=”large” alignment=”center”][vc_column_text]When you post a link to your website on the popular site, Google thinks you may be getting โ€œcoolerโ€ and might actually consider you as popular too if you hang out with the popular sites more. We WANT Google to think you’re popular, because we want YOUR site to sit in the front seat of Google’s search results, aka, the first page.

With consistent posting using your keywords, and links back to your website, gradually you will become one of the cool kids. Above all, Google loves quality, so it has a way to see what you post, acknowledge your link, and if someone clicks through to your website, you step up your own authority. Complicated? Yes. But very doable.

Finally, the social media sites also have popularity contests. As you develop your audience you gain popularity, thus the venues such as Facebook, begin to show your content to more viewers. That is why your content needs to be consistent, relevant, peppered with your keywords, and engaging. Oh. And letโ€™s not forget that link back to your own website when appropriate.

Itโ€™s important to understand that using social media for your business is not just posting all about you. Become an authority in your industry and share information that enriches, educates and engages your audience for best results, whether youโ€™re using it for marketing or SMO.[/vc_column_text][/vc_column][/vc_row]

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