You’d have to have been living under a rock if you haven’t heard about Social Networking via Social Media. In fact, you’ve probably heard that you should be using it to grow your business. So what is it really and what is the point?
What Social Media is to me
I imagine Social Media to be a channel (like Facebook) on a global TV (the Internet) where each of us has our own show. We are the newscasters, comedians, family programs, commercials, editorials and movies of our own lives. We can reach as many or as few people as we choose based upon our privacy settings. We can sell things, advocate things, lecture people, entertain them or just complain if we want to.
For business, this is a whole new frontier. It is a form of advertising that is more cost efficient than ever before. If you put in a lot of time, creativity and effort, you can grow a community of customers that turn to you for expertise and products.
Knowing your customers
Feedback mechanisms available on Social Media are like the Nielsen ratings for TV. You get immediate feedback based upon people’s comments and reviews. Never before have you been able to truly know your customers as you can with Social Media. Social Media is a two way street. It’s about engaging people so that they get to know you and you get to know them.
Engaging your customers
And if you don’t get enough data from the feedback you read, then you can ASK them directly or in a public manner. You can ask them what they like, don’t like and wish for. You can ask them where they spend their time, what’s important to them and how you can help them.
Growing your customers
While the data to measure business growth from using Social Media is still somewhat ambiguous, the fact remains that you can’t afford to ignore it. Your customers are looking for YOU on their favorite Social Media venues. They want the information at their fingertips, on their phones, tablets and laptops. It’s like having additional websites for them to find you and allows them to champion you.
The Cost of Social Media
To get on Social Media, it’s free and anyone can join. You can start your own personal profile and/or business profiles any time you wish. If you don’t have time or the technical savvy to do it yourself, you can hire someone to set it up and manage it for you. You can pay for ads on Social Media. You can pay a Social Media Writer to create content for you. There are options for every budget level.
The bottom line is that Social Media is a terrific way to gain exposure for your business and grow your customers. So, what are you waiting for? Get started today!