Digital Advertising – Where to Spend Your Ad Budget
If your digital advertising budget is limited, then you want the highest ROI on every dollar you spend. It’s difficult to decide where to put those dollars, because there are so many platforms to choose from! Here are just a few:
- Google Adwords
- Facebook Advertising
- Yelp Ads
- Twitter Ads
- LinkedIn Ads
- Banner ads on partnership sites
How do you decide where to spend your ad dollars?
My Choice: Facebook Advertising
At this time, I believe that paid ads on Facebook are the best place to spend your advertising dollars online.
Why? Because Facebook knows everything about it’s users – over 10,000 data points on each user! They know what they like and what they don’t like. They know where they live, how old they are, if they are married or single, their education level, and more. They know all this based upon what they post, as well as, their behavior.
For example, if you like sewing and you post Pinterest links to sewing topics, like other’s posts about sewing, and share articles or information about sewing, guess what? Facebook knows you like sewing and will start showing you ads for new sewing machines, sewing classes, fabric stores and more. You, as the sewing enthusiast, are more likely to click on one of these ads, because it’s your INTEREST.
Google, although it’s still the number one search engine, is too expensive and competitive to give you the ROI that you can get from Facebook, plus it doesn’t have the same amount of user behavior data that Facebook has.
Additionally, the types and objectives of your ads on Facebook are wide and varied. Here are just some examples of what you can do with a Facebook advertising campaign:
- Get more people to like your FB page
- Boost your post so that more people see it
- Get people to go to your website
- Get people to sign up for your email list
- Get people to your physical location based upon where they are
There are other things you can do, but these are likely the most desired objectives.
A nice data point when you’re creating your ad, is you can see how many people will see it and you can tweak your target audience accordingly by changing the demographics, behaviors, or interest settings in your ad.
Another highly powerful tactic with Facebook advertising, is the ability to target your ads to specific lists. You can upload your email list and Facebook will find those users, to whom you can now direct your ad by creating a “custom audience”. Once you’re happy that this audience is the right one, you can tell Facebook to “create a similar audience” and it will create a whole new list of similar people with similar demographics and interests. Pretty cool, right?
If you’re not sure how to get started, contact us to help you. We can help you hash out a strategy, design cool creative graphics, and set up your targeted audiences for you.