Marketing and Business Musings

Our intention is to share relevant marketing, web design, social media, business building and lead generation tips and news on our blog.

Customer Acquisition when Revenue Growth is Stagnant

Suppose you’ve been in business for a while but your revenues are not increasing. Or worse, your revenues are declining. In my last post, I discussed metrics for measuring the success of your process, assuming you were energized and creative enough to work towards a successful process. In this post, I want to address a …

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What to Know for a Successful Website Design Part 5

Welcome to Part 5 of our 6-lesson crash course on What to Know for a Successful Website Design! In Part 1 you learned that the one big mistake almost everyone makes is…your website is NOT for you; it’s for your customers! Thus, your website must appeal to them so that they will do whatever action you want …

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Two Important Metrics for Your Customer Acquisition Process

In my last post, I discussed the importance of understanding the purchasing decision process typically used by your customer segment. In Lean Thinking terms, it is important not to waste time or resources pursuing the wrong decision makers with misaligned tactics. Can You Improve the Customer Acquisition Process? Can the cost be reduced? Are there …

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What to Know for a Successful Website Design Part 4

Welcome to Part 4 of our 6-lesson crash course on What to Know for a Successful Website Design! In Part 1 you learned that the one big mistake almost everyone makes is…your website is NOT for you; it’s for your customers! Thus, your website must appeal to them so that they will do whatever action you want …

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Sales Tip: Know the Purchasing Decision Process of Your Potential Client

In my last post, I discussed possible ways for you to build trust with customers and encouraged you to be patient with the trust-building process. You can control your behaviors, but your customer is responsible for their behaviors. Not you. Their behaviors may have as much to do with closing a sale as yours. What …

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What to Know for a Successful Website Design Part 3

Welcome to Part 3 of our 6-lesson crash course on What to Know for a Successful Website Design! In Part 1 you learned that the one big mistake almost everyone makes is…your website is NOT for you; it’s for your customers! Thus, your website must appeal to them so that they will do whatever action you want …

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A Lead That is Just Not Interested – Yet

You’ve identified a lead which appears to be a strong fit for what you do, but when you reach out to them they just don’t seem interested. In my last post, when I was explaining my take on example leads, I noted a lead which was a strong strategic fit and potentially a high value …

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What to Know for a Successful Website Design Part 2

Welcome to Part 2 of our 6-lesson crash course on What to Know for a Successful Website Design! In Part 1 you learned that the one big mistake almost everyone makes is…your website is NOT for you; it’s for your customers! Thus, your website must appeal to them so that they will do whatever action you …

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What to Know for a Successful Website Design Part 1

Welcome to Part 1 of our 6-lesson crash course on What to Know for a Successful Website Design! The goal for this course is to provide you with what you need to know when you’re considering any type of design or redesign of your website so that your experience is as easy and fun as possible. …

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How to easily and quickly keep track of clients with Pipedrive

At Wordflirt we want to help you grow, so we provide tools and tips and tricks that might make things easier for you, improving your productivity so you can spend more time ON your business, and hopefully less time IN your business. Have you ever forgotten to get back with a client, or to follow …

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