Strategic Customer Experience – Two Case Studies
Customer experience defines your brand in an online world. In my last post, I suggested your messaging has both an external and an internal effect which can be valuable to many audiences. Companies only survive and thrive when they meet the needs and solve the pain points of their customers. The promise-makers in your organization, …
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Ten Audiences Which Matter to Your Value Proposition
Are you speaking just to customers when you discuss your value proposition? In my last post, I discussed the importance of clearly articulating your value proposition. Many who are reading this series of posts will conclude that the message, your value proposition statement, is intended for potential customers to create demand. This may be your …
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A Business Cost you can Influence
Are Costs of Customer Acquisition Controllable? In the last two posts “Customer Acquisition when Revenue Growth is Stagnant” and “Two Important Metrics for Your Customer Acquisition Process”, I discussed the cost to acquire a customer. Should you consider this to be a fixed cost? Or is this a cost which you can reduce? If you …
A LinkedIn Phishing Scam to Look out for
This past weekend I received an email that REALLY looked like it came from LinkedIn. They clearly went to a lot of thought and effort to do this! Here’s what it looked like: What I noticed that made it look legit… First of all, I HAVE received messages when I logged in from …
What to Know for a Successful Website Design Part 6
Welcome to Part 6 of our 6-lesson crash course on What to Know for a Successful Website Design! In Part 1 you learned that the one big mistake almost everyone makes is…your website is NOT for you; it’s for your customers! Thus, your website must appeal to them so that they will do whatever action you want …
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Customer Acquisition when Revenue Growth is Stagnant
Suppose you’ve been in business for a while but your revenues are not increasing. Or worse, your revenues are declining. In my last post, I discussed metrics for measuring the success of your process, assuming you were energized and creative enough to work towards a successful process. In this post, I want to address a …
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What to Know for a Successful Website Design Part 5
Welcome to Part 5 of our 6-lesson crash course on What to Know for a Successful Website Design! In Part 1 you learned that the one big mistake almost everyone makes is…your website is NOT for you; it’s for your customers! Thus, your website must appeal to them so that they will do whatever action you want …
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Two Important Metrics for Your Customer Acquisition Process
In my last post, I discussed the importance of understanding the purchasing decision process typically used by your customer segment. In Lean Thinking terms, it is important not to waste time or resources pursuing the wrong decision makers with misaligned tactics. Can You Improve the Customer Acquisition Process? Can the cost be reduced? Are there …
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What to Know for a Successful Website Design Part 4
Welcome to Part 4 of our 6-lesson crash course on What to Know for a Successful Website Design! In Part 1 you learned that the one big mistake almost everyone makes is…your website is NOT for you; it’s for your customers! Thus, your website must appeal to them so that they will do whatever action you want …
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Sales Tip: Know the Purchasing Decision Process of Your Potential Client
In my last post, I discussed possible ways for you to build trust with customers and encouraged you to be patient with the trust-building process. You can control your behaviors, but your customer is responsible for their behaviors. Not you. Their behaviors may have as much to do with closing a sale as yours. What …
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