Email Marketing is Still a Thing
Is Email Marketing Dead? Have you heard that email is dead and social media is the place to be? Social media is a great way to connect with people and share your messages, however, before you ditch your email marketing efforts, here are a few things to consider: According to Marketo, 94% of people say …
Facebook Personal Profiles Get an Update Some Businesses Won't Like
Facebook for Business vs Personal Use: The Gap Is Wider than Ever “This year is all about cleaning Facebook up. I will patch the holes in data security, fight off hate and abuse in our community, and make sure my 2 billion users experience nothing but ‘meaningful’ interactions.” Those are NOT Mark Zuckerberg’s words. But …
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Hiring the Right Sales and Marketing Team
Creating a Challenger Sales and Marketing effort in your business is not an easy task. In my last post, I suggested two key things a CEO should do to try to implement a Challenger Sales and Marketing team in their organization: 1) Employ the right people, and 2) Persistently support them. In this post, I …
Leading Sales and Marketing – the CEOs role
Is Patience a Virtue (when a CEO gives direction)? Do you have patience? In my last post, I shared my viewpoint on some key takeaways from “The Challenger Sale” by Dixon and Anderson; particularly the profile most likely to create a top performer, the Challenger, and the value of a top performer. After reading the …
Challenging Your Customers
One book I find useful for understanding sales and marketing as a process is “The Challenger Sale” by Dixon and Adamson. I find myself intrigued and agreeing with much of what they present in their findings. The book was written in 2011 and reacts to the chaos from the great recession. While those events are …
Strategic Customer Experience – Two Case Studies
Customer experience defines your brand in an online world. In my last post, I suggested your messaging has both an external and an internal effect which can be valuable to many audiences. Companies only survive and thrive when they meet the needs and solve the pain points of their customers. The promise-makers in your organization, …
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Ten Audiences Which Matter to Your Value Proposition
Are you speaking just to customers when you discuss your value proposition? In my last post, I discussed the importance of clearly articulating your value proposition. Many who are reading this series of posts will conclude that the message, your value proposition statement, is intended for potential customers to create demand. This may be your …
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A Business Cost you can Influence
Are Costs of Customer Acquisition Controllable? In the last two posts “Customer Acquisition when Revenue Growth is Stagnant” and “Two Important Metrics for Your Customer Acquisition Process”, I discussed the cost to acquire a customer. Should you consider this to be a fixed cost? Or is this a cost which you can reduce? If you …
A LinkedIn Phishing Scam to Look out for
This past weekend I received an email that REALLY looked like it came from LinkedIn. They clearly went to a lot of thought and effort to do this! Here’s what it looked like: What I noticed that made it look legit… First of all, I HAVE received messages when I logged in from …
What to Know for a Successful Website Design Part 6
Welcome to Part 6 of our 6-lesson crash course on What to Know for a Successful Website Design! In Part 1 you learned that the one big mistake almost everyone makes is…your website is NOT for you; it’s for your customers! Thus, your website must appeal to them so that they will do whatever action you want …
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