Marketing and Business Musings

Our intention is to share relevant marketing, web design, social media, business building and lead generation tips and news on our blog.

who is your audience

Ten Audiences Which Matter to Your Value Proposition

June 7, 2018

Are you speaking just to customers when you discuss your value proposition? In my last post, I discussed the importance of clearly articulating your value proposition. Many who are reading this series of posts will conclude that the message, your value proposition statement, is intended for potential customers to create demand. This may be your […]

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A Business Cost you can Influence

May 24, 2018

Are Costs of Customer Acquisition Controllable? In the last two posts “Customer Acquisition when Revenue Growth is Stagnant” and “Two Important Metrics for Your Customer Acquisition Process”, I discussed the cost to acquire a customer. Should you consider this to be a fixed cost? Or is this a cost which you can reduce? If you […]

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A LinkedIn Phishing Scam to Look out for

May 7, 2018

This past weekend I received an email that REALLY looked like it came from LinkedIn. They clearly went to a lot of thought and effort to do this! Here’s what it looked like:     What I noticed that made it look legit… First of all, I HAVE received messages when I logged in from […]

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Wordflirt What to Know for a Successful Website Design Part 6

What to Know for a Successful Website Design Part 6

April 18, 2018

Welcome to Part 6 of our 6-lesson crash course on What to Know for a Successful Website Design! In Part 1 you learned that the one big mistake almost everyone makes is…your website is NOT for you; it’s for your customers! Thus, your website must appeal to them so that they will do whatever action you want […]

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customer shaking hands business deal

Customer Acquisition when Revenue Growth is Stagnant

April 17, 2018

Suppose you’ve been in business for a while but your revenues are not increasing. Or worse, your revenues are declining. In my last post, I discussed metrics for measuring the success of your process, assuming you were energized and creative enough to work towards a successful process. In this post, I want to address a […]

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Wordflirt What to Know for a Successful Website Design Part 5

What to Know for a Successful Website Design Part 5

April 11, 2018

Welcome to Part 5 of our 6-lesson crash course on What to Know for a Successful Website Design! In Part 1 you learned that the one big mistake almost everyone makes is…your website is NOT for you; it’s for your customers! Thus, your website must appeal to them so that they will do whatever action you want […]

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customer acquisition speech bubble woman

Two Important Metrics for Your Customer Acquisition Process

April 10, 2018

In my last post, I discussed the importance of understanding the purchasing decision process typically used by your customer segment. In Lean Thinking terms, it is important not to waste time or resources pursuing the wrong decision makers with misaligned tactics. Can You Improve the Customer Acquisition Process? Can the cost be reduced? Are there […]

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Wordflirt What to Know for a Successful Website Design Part 4 1

What to Know for a Successful Website Design Part 4

April 4, 2018

Welcome to Part 4 of our 6-lesson crash course on What to Know for a Successful Website Design! In Part 1 you learned that the one big mistake almost everyone makes is…your website is NOT for you; it’s for your customers! Thus, your website must appeal to them so that they will do whatever action you want […]

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decision making arrows

Sales Tip: Know the Purchasing Decision Process of Your Potential Client

April 3, 2018

In my last post, I discussed possible ways for you to build trust with customers and encouraged you to be patient with the trust-building process. You can control your behaviors, but your customer is responsible for their behaviors. Not you. Their behaviors may have as much to do with closing a sale as yours. What […]

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Wordflirt What to Know for a Successful Website Design Part 3

What to Know for a Successful Website Design Part 3

March 28, 2018

Welcome to Part 3 of our 6-lesson crash course on What to Know for a Successful Website Design! In Part 1 you learned that the one big mistake almost everyone makes is…your website is NOT for you; it’s for your customers! Thus, your website must appeal to them so that they will do whatever action you want […]

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