Author Archive for Bryan Valentino

How to monitor your SEO results

Results reflect the quality of SEO work that has been done. The most obvious result is organic ranking on page one of Google without having to use paid ads. However, there are some tools available on the internet that you can use for free to check the ranking performance of your site in search engines throughout the process.

1. Rankchecker
Rankchecker is a freemium service that allows you to check the standing of your site for specific keywords. All you need to do is register for a free account and you will then be able to check up to 5 keywords. It also gives you suggestions and warnings about things that you need to improve on in your site.

2. Google Analytics
If you have good SEO, your website will appear in the top pages of search engines. When that happens, traffic or the volume of users visiting your website will also increase. Google Analytics gives you the ability to track the traffic and also enables you to filter the data to see where the traffic came from, what device was used, how long the user stayed in your page and if the user came from a search engine or just typed your website’s URL directly. (Note: when you participate in Wordflirt’s maintenance program, you will receive monthly website traffic reports).

3. Google Webmaster tools
You can use this tool to test if your website can be crawled or is visible to bots used by search engines. It also checks if you have a sitemap available and flags any errors in your website like missing titles, invalid links and even spammy content.

It is important that you track the progress or any improvements in your site’s ranking. Numbers do not lie. Using the tools that we mentioned above gives you an overview and provides the data necessary to formulate a good judgment as to whether you or the company that you are working with has built an effective SEO campaign.

Read more about Wordflirt’s San Jose SEO.

Skill sets of a good SEO professional or company

There are a couple of technical SEO skill sets that you need to look for when choosing the company that you will be working with or you will be trusting to do the SEO of your website. These SEO skill sets are:

1. Content writing

Everyone who knows SEO knows that quality content is very important. Search engines, like Google, are very strict when it comes to the quality of content that a website has. If Google sees that your content is spammy, duplicated or over stuffed with the keywords that you are targeting, your website will rank lower in its SERP (Search Engine Results Page). Creating SEO friendly content requires creativity, grammar, vocabulary and a high understanding of how search engines read a website’s content.

2.  Creativity

Not everyone has the talent for creativity. One of the things that makes content writing tricky is the ability to write content in such a way that it’s natural or conversational but still has the targeted keywords. The content also has to be long enough without repeating key phrases over and over.

3.  Understanding of Website Analytics

Some search engines provide tools for you to see how your website is doing in terms of traffic and the specifics of where the traffic is coming from. The ability to understand the data from these tools is important to SEO because it is one of the indicators that will show if the SEO strategies that have been implemented is effective or not. Good SEO work means that your website should rank higher in search pages which then translates to better traffic coming to your site.

4.  Search Engine Algorithm knowledge

Knowing how search engines run things is crucial, because this could make or break all the work that has been done to your website. If a company or person that you are working with has no idea regarding how search engines operate or what its algorithm does, it might do more harm than good to your website. A good example: Google has put many systems in place to generate search results. It has a system that checks for content that has been over saturated with keywords and another system that checks the code of your web page follows proper HTML markup. In the event that you get flagged by one of these systems, you may get penalized by making your website rank lower.

5. Communication

Good communication is important in any project, business or partnership. Most, if not all, business owners want to get updated on the progress of projects that they are doing especially if it costs money. Some digital marketing firms out there will keep you in the dark about what they are doing to your website and will only communicate if you send them an email first. Sometimes, it may come to a point that contacting them will be a nightmare once you have already paid for the project. With Wordflirt’s SEO team, you can be sure that we will proactively send you updates.

We believe that skills are measured by output. Anyone can just say that they are the best at what they do but when you ask them the hard questions or the specifics of the field that they will either avoid your question or just make up “facts” to make you believe that they know what they are talking about.

Finding the right partner to do SEO can be difficult. There are many companies out there that offer the business and will promise you unrealistic results when it comes to SEO. Some companies may promise to get you to rank on page 1. Search results vary depending on many factors like location, search history and many more so if someone tells you that they can get you to rank 1 no matter what, that’s a red flag!

Wordflirt provides service in many different areas so whether you need Los Angeles or San Jose SEO services you can be assured that you get the best results with realistic targets and up to date strategies.

Characteristics of a good SEO company

How do you go about finding a trustworthy SEO expert for your site?

As a business owner, you know very well that trust is very important in any partnerships or business relationships. There are many SEO firms out there and you need to be very careful in choosing the right one to do business with.

We will talk about the technical skillsets below, but they really need to have some soft skills, because SEO, done properly, is not an overnight solution which then lasts forever – there is monitoring, reporting, and tweaking as things change.

Important attributes include:

  • Are realistic as to what’s really possible for your rankings? For example, if you are trying to rank #1 for the keyword “online MBA” in two months, it’s just not possible, as companies and universities have been working on this for years with a ton of money and resources behind them. They should be able to evaluate and analyze the competitive nature of your keywords and recommend a realistic timeframe and budget to get you ranked.
  • Communicate to you regularly on the status. This can be either weekly or monthly depending upon how often you want to monitor your rankings. Start of with at least once per month. See below for what you should be monitoring.
  • Speaking of communications, they should have at least a couple of blogs on their site about SEO, what it takes, etc., to educate you on not only what they do, but on what SEO really means. If they can coherently write about it, chances are they’ll be able to coherently communicate with you.
  • Understand what your needs are. It may take only a slight increase in traffic to sell a few more of your items to make a big difference in the revenue of your business. Here is one place where you must understand the Lifetime Value of your clients so you know how much to spend and how often. We’ll have more on that in another SEO post.
  • Have a grasp on the difference between strategy and tactics, and communicate with you on that difference. Basically, the strategy is a long-term goal and should not change much, but the tactics are short-term and can change depending upon what works to accomplish the strategy.

Why do you need SEO

The Power of SEO

First, it’s important to understand what SEO is. SEO stands for Search Engine Optimization, and it’s part methodology and part art that allows Google’s algorithms, or any other search engine, to find you and classify your website on the internet. Where you show up on a search based on your keywords (page one or page 1000), is called your “rank”.

Second, understand that Google is interested in delivering search results that are accurate and provide the best user experience. They want you to always use their search engine, which means going to Google.com whenever you run a search. This allows them to show you ads for which they get paid.

Getting your website ranked high organically (which means free to you without paying for ads) is very important for your business IF you want to get more leads and traffic without spending your time prospecting.

The easier you make it for Google to find your site and categorize it properly, the more accurate their results will be. The idea is that accurate search results mean the people that find you will be closer to your ideal client.

Also, as you’re out-and-about building relationships with people, some will forget your name but remember your business, or vice-versa, or may only remember parts of each. They will then “Google” you, and hopefully you’ll come up in their results. Proper SEO can help maximize your off-line networking, as well as your on-line network presence.

The highest ranked websites have additional opportunities for business growth. Advertisers, affiliates, and other partners will view your site as a high value, and may request to pay you for advertising or selling their products to your viewers (banner ads and affiliate programs). This creates a mutually beneficial relationship for your industry partners, with very little effort on your part (once your site is ranked, of course!).

Therefore, it’s really important to rank your website high. But how high?

According to this study from a few years ago (https://searchenginewatch.com/sew/study/2276184/no-1-position-in-google-gets-33-of-search-traffic-study) , there’s a dramatic drop-off as you move down the list. And that 92% of all traffic from the average search is confined to page 1.

The Reality of SEO

Over the years, there have been many theories and solutions, both ethical (whitehat) and unethical (blackhat) which have come and gone. Some methods have remained solid and reliable. Others have garnered the dreaded “Google Slap” for poor practice or unsupported tactics. Google’s utmost concern is the quality of their search results, so SEO companies that rely on spammy links and crummy content, are no longer ranking.

A truly ethical, long-lasting SEO campaign will achieve high ranking on the search engines within a specific period of time, then only require tweaking when Google changes their algorithm. Many SEO companies will have you believe that you need to be with them forever in order to keep your ranking, however that is just not true or fair to you, the business owner. Yes, it can take a long time to rank your site, depending upon how competitive your keywords are. No, you don’t need to employ an SEO team forever.

Interested to learn more about SEO? Read our San Jose SEO post to know more.